About DRYP
We don’t work for you.
We grow with you.
DRYP isn’t a traditional agency. We’re a growth partnership built on ownership, speed and long-term thinking — combining business strategy, technology, visibility and media to build systems around the companies we serve.
What DRYP means
One company. One team moving your business forward.
Mick Hoover
Chief Executive Officer
Kaleb Mucius
Chief Financial Officer
Zoe Taylor
Chief Marketing Officer
Our approach
We don’t work for you. We grow with you.
DRYP isn’t an agency. We’re a growth partnership built on ownership, speed, and long-term thinking.
The old way
Traditional agency
- Hands off deliverables and disappears
- Sells services in silos
- Focuses on outputs, not outcomes
- Long approval chains and cookie-cutter strategies
The DRYP way
Growth partnership
- Takes full ownership of results
- Builds connected growth systems
- Obsessed with your revenue
- Fast decisions, faster execution, and custom strategies for your business
What makes DRYP different
Ownership Over Output
We take full ownership of your growth outcomes — not just deliverables.
Embedded Partnership
We learn your business deeply and integrate with your existing tools and team.
Speed + Problem Solving
When something breaks or opportunities arise, we move fast — no approval layers.
Long-Term Thinking
We build systems that compound over time — sustainable, scalable growth.
How we work
How we take over your growth.
Four phases, from diagnosis to continuous optimization. Open any phase to see what’s included.
Week 1–2
Discovery & Diagnosis
We deep-dive into your business, search presence, AI visibility, CRM, lead flow, and competitive landscape — mapping every gap and opportunity.
Phase 01 deliverables
- Website & Technical SEO Audit
- Search Visibility Audit (Google, Bing, Maps)
- AI Search Audit (ChatGPT, Perplexity, Gemini)
- Google Business Profile Review
- Competitor Research
- CRM & Lead Flow Review
- Customer Journey Mapping
- Tech Stack & Tools Review
- Revenue Opportunity Mapping
- Quick Win Identification
Week 2–3
Strategy & System Architecture
We design a custom growth system — AI plan, CRM structure, SEO/AEO/MEO roadmap, funnel plan, media plan, and KPI framework — before a single line of code is written.
Phase 02 deliverables
- Custom Growth Blueprint
- AI Strategy & Deployment Plan
- CRM Structure & Data Architecture
- Automation & Workflow Plan
- SEO / AEO / MEO Roadmap
- Content & Blog Strategy
- Funnel & Conversion Plan
- Media & Advertising Plan
- Analytics & Tracking Framework
- KPI & Success Metrics
Week 3–8
Build, Launch & Connect
We execute — building CRM systems, portals, funnels, search pages, automations, and campaign infrastructure, connecting every piece so your growth system works as one.
Phase 03 deliverables
- Website & Landing Page Updates
- CRM System Build
- Client or Business Portal Build
- Form & Lead Capture Setup
- Email Automation Setup
- Search Page & Schema Optimization
- Analytics & Dashboard Setup
- Campaign Launch & Configuration
- System Integration & Connection
- Full System Test & QA
Ongoing
Optimize, Report & Expand
Continuous optimization based on real data — CRO, search tracking, AI visibility, CRM performance, lead source review, media ROI, and content expansion.
Phase 04 deliverables
- Monthly Performance Reporting
- CRO & Conversion Testing
- Search & Ranking Tracking
- AI Visibility Tracking
- CRM Performance Review
- Lead Source Analysis
- Media & Campaign ROI Review
- Campaign Optimization
- Content Expansion
- New Service & Location Pages
Partner network
Partners that expand what DRYP delivers.
The right technology, media, creative, and local partners — connected to your growth system.
Media, Advertising & Infrastructure
Spectrum
DRYP works with Spectrum to help clients explore commercial campaign opportunities, data-based audience targeting, streaming exposure, local TV visibility, and multi-platform advertising strategies. This partnership helps businesses connect media campaigns to landing pages, CRM tracking, and measurable ROI.
- Commercial Campaigns
- Audience Targeting
- Streaming Exposure
- Local TV Visibility
- Multi-Platform Advertising
- Campaign ROI Tracking
Radio & Broadcast Advertising
Beasley Media Group
Through Beasley Media Group, DRYP can help connect businesses to radio advertising opportunities across the Tampa Bay area and beyond. This gives local brands a path to build awareness, increase trust, promote events, and support digital campaigns with real-world media exposure.
- Radio Advertising
- Tampa Bay Reach
- Brand Awareness
- Event Promotion
- Digital Campaign Support
- Audience Trust Building
Digital Growth & Business Systems
Hoover Digital
Hoover Digital is part of DRYP's strategic collaboration network, supporting digital growth, technical planning, and business systems development. This partnership extends DRYP's capacity to deliver sophisticated technical solutions and growth infrastructure for clients.
- Digital Growth Strategy
- Technical Planning
- Business Systems
- Growth Infrastructure
- Strategic Development
- Collaborative Execution
Brand & Creative Execution
Ad-Vantage Media Agency
Ad-Vantage Media Agency is part of DRYP's growth network, supporting creative strategy, campaign planning, media direction, and brand visibility. This ensures every business DRYP works with not only performs well, but presents at a high level across all customer touchpoints.
- Creative Strategy
- Campaign Planning
- Media Direction
- Brand Visibility
- Visual Identity
- Cross-Channel Creative
Local Community & Event Space
The Ring Workspace
The Ring Workspace is a local Clearwater partner and the home of LINK'd UP events. Located at 600 Cleveland Street in Clearwater, FL, it gives business owners, creators, and community members a place to connect, collaborate, and grow in the heart of Tampa Bay.
- Event Hosting
- Collaborative Workspace
- Community Hub
- Clearwater Location
- Networking Environment
- Creator Space
Networking Events by DRYP Digital
LINK'd UP
LINK'd UP is DRYP's networking event brand created to bring the Tampa Bay business and creative community together through real conversation, art, music, drinks, and relationship-building. This is where digital growth meets real community.
- Business Networking
- Creator Community
- Tampa Bay Events
- Real Relationships
- Music & Art
- Local Growth
Built for ambitious brands
Real systems.
Real results.
We partner with forward-thinking companies to design digital infrastructure that drives revenue, improves efficiency, and scales without limits.
Growth Systems
Built for Higher Growth
Website + AEO + Automations
Digital Presence
A Premium Digital Presence
Website + Content + SEO
Brand Experience
Elevating Your Brand
Website + Social + Ads
Community
LINK’D UP by DRYP Digital: networking that actually works.
LINK’D UP is a monthly gathering built by DRYP Digital for Tampa Bay’s business community. No fluff. No awkward name-badge mixers. Just intentional people in the same room, building real relationships.
We bring together business owners, content creators, entrepreneurs, marketers, and media professionals — the people who are actually building things — and give them space to connect, collaborate, and grow together.
- Venue
- The Ring Workspace, 600 Cleveland St, Clearwater
- Frequency
- Monthly, every third Thursday
- Who shows up
- Builders & Makers: owners, creators, operators
- The vibe
- Real conversations. No pitch decks required.
Who attends
Business Owners
Service providers, retail, local operators — people running real businesses.
Creators & Media Pros
Content creators, podcasters, and media professionals who shape local culture.
Entrepreneurs
Founders, startup builders, and side-project runners in the Tampa Bay area.
Marketers & Strategists
Marketing professionals, brand consultants, and growth-focused operators.
Collaborators
People looking for partners, vendors, clients, and co-founders.
Community Leaders
Anyone invested in growing Tampa Bay's creative and business community.
Not your average networking event
Intentional curation, no pitch vibe
We don't cap attendance at 500. We keep it tight — the right people, the right size, the right energy. Conversations over pitches. Relationships over transactions. Come to meet people, not to sell them.
DRYP-backed
Hosted and organized by the DRYP Digital team — the same people building digital growth systems for Tampa Bay businesses.
Working with DRYP
What to expect when you reach out.
Book a free 30-minute call or send a message. No pitch, no pressure.
Book Your Call
Select a time that works for you using the calendar link on our Get Started page.
Choose a timeQuick Questionnaire
We'll send you a brief form to understand your business and goals.
Fill it out nowStrategy Session
30 minutes of focused discussion about your growth opportunities.
Custom Proposal
If we're a fit, we'll send a tailored plan within 48 hours.
Common questions
Is the call really free?
Yes, 100%. No hidden fees or obligations.
How long is the call?
30 minutes, focused and efficient.
Will I get a sales pitch?
No. We discuss your goals and whether we can help.
What if we're not a fit?
No problem. We'll point you in the right direction.